Right Hand Diamond Ring

The hottest trend in fashion jewelry, it seems the right hand ring with diamonds to high heaven revenue collected.

The latest trend in diamond jewelry is the right hand Diamond ring. The marketing significance load is mainly devoted to the independent career woman of the 21-century. He stands for success, strength, confidence and self-freedom.

After the world was filled with the symbol of eternal love - the diamond engagement ring, the marketing strategy Parallel to this old renewed product opposes the right ring to the diamond engagement rings and diamond anniversary bands. It is to be positioned not only on a different page but also significant differences in design. Its design purposely avoids any resemblance with French rings, using open spaces, smaller stones instead of a single, combined expression of personality and individuality of the wearer.

In fact, it is not at all about the right> Hand, such as women's rings are formed on the fingers of his right hand before this marketing concept of wear, it is what ring was almost an obsession for the left hand!

And, of course, after a conquest must be followed by others - entered into after the diamond engagement rings, the market for diamond rings still potential! The commercial result is a greater proportion, especially because the general tendency in the world, to postpone or waiveMarriage, then, while the diamond engagement ring addresses only for the groom-to-buyers, the right-hand ring addresses to both men and women. And here's how:

The independent career woman

The idea was that the new wave of feminist thinking emphasizes the independence of the women want, go - married or not, you still wear a diamond ring to reconsider your leading position alongside men! It is a kind of momentum for the women who are generally tiredthe role of housewives, and they feel better to do with their lives. Thus, the left ring is for the work that brings the marriage, while the right hand ring is the careless, joyful side of life.

Men also

Men are also a target for this advertising technique: love, men are encouraged to evaluating a present for their wives, who flatter not only their need for love proofs but also the thought, buy, and as observedindependent person and not a nice accessory for men or a house decorated item. And not only married men should buy right hand rings, the concept has a wider meaning: It does not matter whether you are married or not, as long as one in a love relationship, you should definitely consider buying a ring involved as the right hand is a gift !

For years, the right-hand rings have also a sign of commitment for gay couples. To win a different market segment.

AllAdvertising, which deal with aspects of human vanity every chance of success, and in the treatment of women, it seems that the chances are even greater. Assert that it had long been established in the beauty, but now it no longer extends so it is not enough merely accepted into the social life. The need to appear to women as equal in value to men or to detect even surpass them. To work more and earn more than ever, women's select now placed on the ideathat we live in a man's world, far behind them.

And this intelligent marketing line is apparently in fact a great success, as have the sales are all very high!

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